Signed in as:
filler@godaddy.com
Clarity, Confidence, and Practical Guidance for Your Career
fractional cmo services
Strategic Marketing Leadership for Growing Companies
A fractional CMO gives you an experienced marketing executive on a flexible, part-time basis—without the $200K+ full-time salary.
You get strategic oversight, execution management, and measurable results aligned to your revenue goals.
Most companies at the $5M-$50M stage need marketing leadership but can't justify a full-time executive. Marketing feels scattered. Budgets get spent without clear ROI. Leadership doesn't know what "good" looks like.
A fractional CMO solves this—bringing senior-level expertise without the overhead, politics, or long-term commitment.
Is This the Right Program for You?
Fractional CMO services work best for companies who need strategic direction, not just more execution.
This page outlines the approach and investment so you can decide if it fits your needs.
About the Program
Most Companies Waste 30-40% of Their Marketing Budget
Not because the team is incompetent. Because there's no one connecting the dots.
Campaigns run without clear strategy. Agencies operate in silos. Nobody's measuring what actually drives revenue.
A fractional CMO fixes this—fast. You get someone who knows what works, what doesn't, and how to reallocate resources for maximum ROI.
Here's What Changes in the First 90 Days
✓ Marketing roadmap aligned to revenue goals
✓ Team and vendors working from one strategy
✓ Clear KPIs tracking what drives actual business results
✓ Monthly reporting that shows marketing's contribution to revenue
You stop spending blindly. You start investing strategically.
Marketing without leadership is just spending. Marketing with leadership is investment.
How Fractional CMO Services Work: Strategic Leadership at Ev
We start by evaluating your marketing infrastructure, campaigns, team capabilities, and budget allocation to identify what's working and what's draining resources.
You'll get a clear marketing strategy with prioritized initiatives, resource requirements, and measurable goals aligned to revenue targets.
Ongoing oversight ensures campaigns launch on strategy, vendors deliver, and performance data drives continuous optimization for maximum ROI.
About Your Fractional CMO
Iris Czygan
Iris has spent 15+ years driving measurable marketing results in lean, high-accountability environments—where every dollar had to perform and every campaign had to deliver.
Her expertise comes from B2B sectors like self-storage, manufacturing, real estate, and trade organizations. Iris understands membership models, vendor partnerships, complex sales cycles, and how to build marketing systems that scale without massive budgets.
Accomplishments:
- Doubled quarterly membership acquisition through targeted messaging and segmentation
- Increased newsletter open rates from 30% to 46%—highest in organization history
- Reduced marketing expenses by $20K annually through workflow optimization
- Led marketing for national events, vendor co-marketing, and CRM automation
- Built digital communications strategies that consistently drove conversions
Core Expertise:
Email marketing and CRM automation • Content strategy • Lead generation • SEO • Event promotion • Marketing analytics • Vendor partnerships • Team training
What Makes Iris Different:
She doesn't come from big agency budgets or enterprise teams. Iris comes from environments where marketing had to prove ROI—fast. She knows how to prioritize, execute, and optimize for results, not vanity metrics.